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 Art of Funding |
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Original Music for films
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Announcing From the Heart's (FTH) partnership with Indiegogo (IGG). Our page is online and we are successfully raising money with films through crowdfunding as well as grants and individual donations.
Cost of FTH & IGG IGG will forgo the 5% penalty if you do not hit your goal. With FTH as your fiscal sponsor you pay 7% for both IGG and FTH. You do not need to hit your goal to get your money. You are paid every two weeks. Your payments come through paypal and there is a 3% fee to them. Your donors get a tax write for all money given to your film. How Can I learn more? Watch the YouTube video How to become fiscally sponsored? If you want to join FTH as your fiscal sponsor, email an outline for your film to Caroleedean@att.net If you want to work with IGG through FTH, let us know and we will email you the IGG crowdfunding information for a successful campaign once you are accepted. Why do I need a fiscal sponsorship? Fiscal Sponsorship is important for the financing of your film. This is a way for artists to apply for funding through a Company that has a 501 (c ) (3) nonprofit status. Getting the right fiscal sponsor can help you manage your project efficiently and help you raise more money for your film. Fiscal Sponsorship
Fiscal Sponsorship FREE SERVICES Fundraising for Success People give money to People, not
films... The Art of Film Funding Realize that you are a brilliant creative
person; use the same creativity you use on your film to raise the money.
It's that simple! Using a fiscal sponsor lets your donor take their donation as an immediate tax write off and donors like this, especially for gifts of $250.00 and over. People want to know who you are and why you are making this film. Getting Started:
You do not want to ask for the entire
budget, break it down into small amounts. Decide on the amount
based on your current following and your list of names. Start
with a goal amount you can reach, everyone wants you to succeed.
Be very clear on what you want the money for. Tell them you need
to go on location and film an interview and you need a D.P. and Sound
person, etc. Bring them into the creative side of filmmaking; they love
Hollywood so encourage them to be part of it. Talk from your heart when you tell
why you are making this film; let them see your passion. Create
a deadline of about 50 to 60 days to reach your goal. You must
be able to fully concentrate on this funding project during this time.
Create "urgency"; give specific dates and a reason to hit that date.
People work better with deadlines. Don't get caught up in money because
there are many other things out there that you need too. People
who want to help you can do so in many ways with free gifts that support
you and the film. Always stay open for any donation. Create your FaceBook page, web site
and a Twitter account. Create a "sticky Story" for
your pitch click here (create a link to this page: http://www. Find your Audience online. What is the core message of your film? What is the subject matter? Be clear on these then look for partners
and sponsors to join you, read the article about partners. Once you think you know your core audience,
get on chat rooms and talk about your film. Be open to communicate
with others about the subject matter. Ask for information, be
open for input on your subject, listen to people and you may find that
you have other markets that you didn't realize from conversations
with interested people. Follow all leads. The more people
who know about your film the better it is for you in marketing and monetization. Perhaps you want to give perks for
donations. Keep it interesting. If you are a cameraperson,
offer to take interviews for $xxx.00, or you will film a family dinner.
If you love to cook, offer to personally cook them a meal; or cook a
meal and see your trailer for an evening's entertainment! Do
creative unusual things. If you have a friend who is a musician or even
a band that will help you offer to play for someone's party for $xxx
dollars, or give them dinner and a violin concerto... A handmade dress
a knitted scarf, stay in that creative that brought you to the film
industry. You might let them come to the set, or watch an editor join a planning meeting. Let them have a piece of Hollywood! They think it's so glamorous, offer to let them meet your crew and learn how you're making your film. These are things they can talk to people about and may be happy to be part of your film by supporting you financially. GETTING STARTED:
Then keep in contact with them
as you get closer to your goal. Let them hear from you when you
have something wonderful to tell them. Like a press release, a
large donation, a new person to interview, a new Producer is onboard,
the trailer is finished, go here to see it... give them current, interesting
info. Did you know that the movie industry
has your number? They know if you see a preview 4 times you are
not likely to go see the film, but if you see it 6 to 8 times your likely
to go and if you see that trailer 8 plus times you will be in that
theatre. So use that concept to keep your contacts updated,
the more they hear from you, the more money you will raise. Try
to hit that 10 number with really interesting, important information
on the progress of the film during your goal period. Set your web site to take comments
or use your Facebook page to respond to people. Remember, you are building a community.
This community around your film is for your marketing and distribution.
It's why you are making the film, to get the word out. This information is in my book, the Art of Film Funding and also information given by Danae Ringlemann. "It is critical for any independent artist or filmmaker in the current financial climate to consider fiscal sponsorship as a means to getting funded. For most artists, the opportunities for individual patronage from larger institutions like government, church--or even arts foundations-- are now rare, owing to budget deficits, and the past antics of a few individual artists that left a bitter taste in donors' mouths. Finding your own wealthy private patrons can also be a problematic business arrangement, especially if things don't work out as planned. Fiscal sponsorship through a non-profit like From the Heart, on the other hand, allows donors large or small, public or private, to support your work while giving them the financial accountability they need to see in order to have confidence in you the artist. Donors also need the assurance that the funds they give are being used for a project that an entire organization is supporting; fiscal sponsorship is like a collective seal of approval. Because they are so cautious now, donors also need some reward for the risk they take by contributing to a new artist. In fiscal sponsorship arrangements, patrons are rewarded with a tax deduction, giving them even more incentive to fund you. For the artist, you get the benefit of knowing that an organization stands behind you, and not only approves your work, but will help you meet your responsibility to your donors--something that it is very hard to do alone. In fact, it is often almost impossible to do alone, because unless you have a non-profit fiscal sponsor, most patrons won't deal with you and a lot of funding doors are closed. Fiscal sponsorship is the key. For the filmmaker, Carole Dean and From the Heart Productions can provide it." Alyssa Barber , animator, producer. Frequently asked questions:
Why do I need a Fiscal Sponsor?
What does a 501 (c ) (3) mean?
What is the difference between corporate sponsorship and Fiscal sponsorship? Fiscal sponsorship allows artists to gain access to funding opportunities that are only available to 501 (c ) (3) tax-exempt organizations.
Does FTH's fiscal sponsorship provide direct funding?
Does fiscal sponsorship allow the project to be absolved from tax reporting? All payments made to individuals must be reported by FTH to the IRS on a 1099 form. Payments made to Corporations will not be reported on a 1099 form. Carole Lee Dean and the Roy W. Dean Foundation is one of the best foundations today offering fiscal sponsorships to emerging filmmakers, and producers working in the non-profit arena. Carole is sharp, fiscally savy and has run a $9 million dollar entertainment business of her own. Her production company called From the Heart Productions, Inc. is open to review and select scripts and film projects "that would not otherwise be told", and this motto has branded her as a scintillating star in a highly competitive and tough business. Carole knows her stuff about Hollywood, the film business, and the people who occupy it. I endorse Carole and all that she is doing to help filmmakers throughout the world without reservation. -- Cid Collins Walker,Executive Producer & Director,ARC OF LIGHT: A Portrait of Anna Campbell Bliss Carole is a fantastic fiscal sponsor. Not only has she given extensive feedback on our proposal, she's also suggested people and grants to look into, lined up teleseminars and been an enthusiastic champion of our film. - Sara Maamouri, producer Burned "We're thrilled that From the Heart is our fiscal sponsor - Carole's not just our donations administrator, but she is our grant advisor, our fundraising guide and our film's champion. We get very personalized attention, and great mentorship that we wouldn't find with a large organization."-Thea Mercouffer, Rock The Boat Working with Carole and From The Heart Productions has been the breakthrough relationship I've been looking for. In the past...all my fundraising efforts were cut in half by the tax man. With Fiscal Sponsorship I know that the money I raise for my film...will end up on screen! Kyle Pagach - Writer/Producer - "Exit 131"
From the Heart Productions is more than just a "fiscal sponsorship." From the very inception of my script to the actual filming/production, Carole Lee Dean has played an integral part in making my project the best it can be. Having the good fortune to send people to a reputable non-profit organization to make their donation has been the advantage I needed to keep my project afloat and thriving. Thank you From the Heart Productions. - Pilar Walsh Ideas for creating a Circle Of Partnerships by Kitty Farmer, Producer of What's in the Heart Social issue docs are all about shifting consciousness and that has to do with creating community, or a "Circle of Partners." The larger the "Circle" the more momentum is built for shifting consciousness. The concept is simple. You Google, brainstorm, talk with your advisory board, contact scholars who have written on your topic, etc, and ask them to "partner" in disseminating the film's message at time of launch. Be very clear that there is no expectation financially and that you only want to gather together people who care. It's extremely time consuming, because you have to develop relationships and trust with each of the organizations. With that said, it's worth every minute in terms of hearing from people how much your efforts mean to them. I cherish each and every "Partner" I've developed. Look at your library and the books that you've relied on for researching your subject. Visit websites of the authors and see what organizations they support. Scan Facebook for organization interested in your subject. We're lucky to be living in a time when researching something is so easy! I used to set a goal of developing 5 partners a week. I didn't always meet it, but it helped to keep the process alive. With that said, people are now coming to me, and wanting to partner. Have faith in magic and miracles - there are people out there who really want to help. If you have a trailer, sent it to everyone, and then some more! |
